Make sure your keyword optimization is well-balanced
Every SEO campaign starts with choosing the right keywords, i.e. keyword research. Once keyword research is done, it’s time fitting the keywords into the website’s content. And here the keyword density tool is ready to help you.
Unfortunately, upon choosing the keywords many newbie website promoters make mistakes. They jam-pack their content with lucrative keywords. As a result, the text becomes scarcely readable onpage seo, and visitors stop being interested in the content. What is more, search engines disapprove of this kind of cheating as well – they reject content overfilled with keywords and may even ban the website.
Webmasters willing to avoid this mistake should understand the term “keyword density” and use keyword density tools.
Keyword density is the number of times a particular keyword appears in the text. Even if your keyword consists of several words, you still refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into quotation marks.
Keyword density is the number of keywords divided by the total number of words, multiplied by 100.
For instance, you hit upon your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
to automate the process, run your text through a keyword density tool, which calculates the keyword density very quickly. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is the best keyword density to stick to.
Most webmasters experiment with 2%, 3%, 4% and 5% keyword density and track the results. Still, 4% and 5% keyword density is quite insecure – don’t put it to the test if you’re just a beginner (more on the issue here - outils référencement. Nowadays search engines are sophisticated enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Moreover, there are other ranking factors that SEs take into account.
To sum it up, apply keyword density tool to every page of your website to make sure you don’t outdo 3% ratio.